About

About our show

The Measure of Everyday Life is a weekly exploration of social science researchers and people from various walks of life talking about what makes us tick, how we interact, and why it all matters. Our show airs each Sunday night from 6:30 – 7 p.m. in the Durham, NC, listening area on WNCU and a podcast of each show is available online the week following the original airing. The show is made possible with support from RTI International.

Our host, Brian Southwell

Brian Southwell, PhD, studies communication dynamics and human behavior and directs the Science in the Public Sphere program in the Center for Communication Science at RTI International, an independent, nonprofit research institute in Research Triangle Park, NC.
brianIn addition, Southwell is a research professor at the University of North Carolina at Chapel Hill’s School of Media and Journalism and is an adjunct associate professor with UNC’s Gillings School of Global Public Health. Southwell also is an adjunct professor with Duke University, where he teaches through the Social Science Research Institute and the interdisciplinary Duke University Energy Initiative.

Southwell’s award-winning research and theoretical contributions appear in more than 100 journal articles and chapters. That work covers a wide range, from the salience of Zika virus to modeling human memory for television content. He recently co-edited Innovations in Home Energy Use: A Sourcebook for Behavior Change. In 2013, he published Social Networks and Popular Understanding of Science and Health. He spent roughly a decade in Minneapolis as a faculty member at the University of Minnesota and earned degrees at the University of Virginia and University of Pennsylvania, but originally hails from New York and still values crisp summer nights and subways.

Our senior producer, Karla Jimenez-Magdaleno

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Karla Jimenez-Magdaleno organizes our behind-the-scenes efforts, along with other members of the WNCU family, such as Kimberley Cartwright Pierce and Alshadera Dawson. Karla lived in Miami prior to her arrival in the Triangle and has spent time as a communication professional, social science research associate, and graduate student in public health and regional planning.