Our show

The Measure of Everyday Life is a weekly exploration of social science researchers and people from various walks of life talking about what makes us tick, how we interact, and why it all matters. Our show airs each Sunday night from 6:30 – 7 p.m. in the Durham, NC, listening area on WNCU and each show is available as a podcast episode online following the original airing. The show has been made possible with underwriting from RTI International as well as other foundation support.

Our host, Brian Southwell

Brian Southwell, PhD, directs the Science in the Public Sphere program in the Center for Communication Science at RTI International, an independent, nonprofit research institute in Research Triangle Park, NC.
brian He also is an adjunct professor with Duke University, where he teaches through the Social Science Research Institute and contributes to the interdisciplinary Duke Forge and Bass Connections initiatives. In addition, Southwell is a graduate faculty member at the University of North Carolina at Chapel Hill (in Journalism and Media) and is an adjunct associate professor with UNC’s Gillings School of Global Public Health.

Southwell’s award-winning research appears in more than 100 journal articles, chapters, and books on topics ranging from the public salience of Zika virus to modeling human memory for media content. His co-edited 2018 book, Misinformation and Mass Audiences, addresses the challenges of inaccuracy in the public sphere and he often talks publicly about our information landscape. Previously, he co-edited Innovations in Home Energy Use: A Sourcebook for Behavior Change. In 2013, he published Social Networks and Popular Understanding of Science and Health. Brian spent roughly a decade as a faculty member at the University of Minnesota and earned degrees at the University of Virginia and University of Pennsylvania, but originally hails from New York, which you can still detect in his candor.

Current collaborators

TMEL staff
A dynamic team produces and edits episodes and shares our story with different audiences. Currently, Margo Gray, Daniela Romero, and Markeith Gentry (pictured, right to left) work with WNCU’s core staff to run the control room and ensure our show airs each week. Everyone on the team has direct ties to Durham’s universities, with Margo representing Duke University and Daniela and Markeith each a North Carolina Central University Eagle.

Our WNCU family

A dedicated team has made our show possible since its founding. Previous producers Karla Jimenez-Magdaleno and Amarachi Anakaraonye (each pictured) helped to organize behind-the-scenes efforts for many of the episodes in our archives. Current WNCU staff members, such as Kimberley Cartwright Pierce and Alshadera Dawson, continue to make our show possible.


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